「不易流行(Fueki Ryuko)」Continuity and Change

“Continuity and Change” is the philosophy that Matsuo Basho, internationally renowned haiku poet of the 17th century, had ultimately arrived at. Such philosophy is what Genyoshi Kadokawa, founder of KADOKAWA SHOTEN, had considered as the cornerstone of the publishing business he founded and had put into practice in his business.

The constant pursuit of novelty brings visibility to what essentially remains eternally unchanged. The heart that continues to take on new challenges without fear of change – is what makes up the “KADOKAWA Spirit”.

“Continuity and Change” is the management philosophy of KADOKAWA and what we will continue to aspire towards, to connect ourselves with the future.