BUSINESS OVERVIEW

IPEx Business

Expanding Intellectual Property to Include Animation, Videos, Games, Rights, and Merchandising

In the IPEx business, we expand intellectual property to maximize its value.
We are expanding our product lineup to include videos, animation, games, and merchandising that originate from books and comics. At the same time, we are expanding into overseas markets, the digital content market, and the event and live performance business to increase items that derive from original content and maximize earnings from a complex structure.
We deliver video content, including animation, to overseas markets as well as the domestic market almost simultaneously. We have opened a cross-border e-commerce site, “EJ ANiME STORE”, where officially licensed merchandise can be purchased. We will pursue the expansion strategy in both online and offline markets.

Expanding Intellectual Property to Include Animation, Videos, Games, Rights, and Merchandising

Videos

The parent organizations of the video business of KADOKAWA are Kadokawa Pictures, Daiei Film, and Nippon Herald Films. We produced major movies, including KU-KAI: Mystery of a Beautiful Queen, a Japanese-Chinese movie, and Fukushima 50, which was released in 2020. We plan, produce, distribute, and advertise theatrical films and also distribute them in other media formats and online based on the original works of KADOKAWA. We also distribute and advertise excellent foreign films and provide foreign dramas.

「Fukushima 50」「貞子」「エジソンズ・ゲーム」「新聞記者」 「Fukushima 50」「貞子」「エジソンズ・ゲーム」「新聞記者」

Animation

KADOKAWA Anime was founded with the following mission as the video department of a publisher: Adapting books of the publisher into animation and maximizing both businesses. It continues to produce cutting-edge hits.
In addition to TV series adapted from KADOKAWA books, KADOKAWA Anime presents many high-end original works and animation adapted from the original works of other companies. It continues to take on challenges to expand the fields related to intellectual property, including distribution, overseas operation, the creation of games based on animation, and the adaptation of popular TV series into theatrical animation.

『Re:ゼロから始める異世界生活』(第2期)『ストライクウィッチーズ ROAD to BERLIN』『デカダンス』『鹿の王』『劇場版メイドインアビス -深き魂の黎明-』 『Re:ゼロから始める異世界生活』(第2期)『ストライクウィッチーズ ROAD to BERLIN』『デカダンス』『鹿の王』『劇場版メイドインアビス -深き魂の黎明-』

Rights, Merchandising

Licensees, Chara-Ani Corporation, and KADOKAWA CORPORATION sell merchandising, including goods linked with KADOKAWA animation, books, comics, and games. There are a wide variety of goods, including figures, which are popular, stationery, and confectioneries. They are sold at e-commerce stores directly managed by KADOKAWA, animation specialty stores, bookstores, exclusive sales outlets at airports, and other types of stores as well as at events in Japan and overseas. Overseas, translated publications are sold and certain goods are sold exclusively at events mainly through overseas bases.

Events

KADOKAWA operates “EJ Anime Theater Shinjuku”, a movie theater exclusively for animation. It features screens, an event space, and a café, and provides experiential entertainment. We hold events linked to our content and develop stage performances. Our reading events are popular with a wide range of people. We have created the brand “READPIA” and are working to enhance the lineup. In addition to performances based on KADOKAWA’s content, we are planning stage performances in collaboration with other companies, including NINJA ZONE from director Koichi Sakamoto, DARKNESS HEELS, a story of villains in the Ultraman series, and Traja-NINJAPAN produced by Johnny's & Associates and Shochiku. “Tokorozawa Sakura Town” will open in 2020, and events at the facility are being planned.

「EJ ANiME THEATER」「READPIA」「NINJA ZONE」「DARKNESS HEELS」 「EJ ANiME THEATER」「READPIA」「NINJA ZONE」「DARKNESS HEELS」
EJ ANiME THEATER
EJアニメシアター新宿

“EJ ANiME THEATER Shinjuku” has been built as a movie theater and event space that provides a variety of entertainment and new experiences.
This complex shows animated movies and provides a variety of entertainment and experiences, including exhibitions, the sale of goods, and events related to the movies.
“EJ” in “EJ ANiME THEATER” stands for Entertainment Japan. The name reflects our aspirations to make the theater into a center for sharing Japanese entertainment with the world and a landmark for people around the world who enjoy Japanese entertainment.
“EJ ANiME THEATER Shinjuku” is a special space where we show Japanese entertainment and convey the thoughts and messages behind our creative works to the fans. We hope you will visit us.

EJ ANiME THEATER official website

Overseas

We plan and develop translated publications, original publications, e-books, games, and videos at Group companies in Taiwan, China, Hong Kong, Malaysia, Thailand, and the United States. The original intellectual property created in each country is expected constitute the core of globalized KADOKAWA in the next generation. In Taiwan and Thailand, we have established KADOKAWA Contents Academy to train and support local creators.

【中国】アニメ「万聖街」、【中国】「ソードアート・オンライン」(簡体字中国版)、【米国】「Awkward」、【米国】「オーバーロード」(英語版)、【台湾】「有你的旅程:黃氏兄弟寫真紀實」、【マレーシア】「どっちが強い!?」シリーズ(簡体字中国語版)、【タイ】VTuber「Yu Estella Kirameki」 【中国】アニメ「万聖街」、【中国】「ソードアート・オンライン」(簡体字中国版)、【米国】「Awkward」、【米国】「オーバーロード」(英語版)、【台湾】「有你的旅程:黃氏兄弟寫真紀實」、【マレーシア】「どっちが強い!?」シリーズ(簡体字中国語版)、【タイ】VTuber「Yu Estella Kirameki」

Games

KADOKAWA has produced international hits. The cumulative sales volume of the “DARK SOULS” home game software series from FromSoftware, Inc. exceeded 27 million copies worldwide in May 2020. In the Game Awards 2019 held in North America, SEKIRO: SHADOWS DIE TWICE, which was released in March 2019, was awarded Game of the Year.
KADOKAWA CORPORATION has been developing licensed intellectual property games adapted from animation and books, original mobile games, and the “RPG Maker/Tkool” series, game development software that was released 30 years ago. The games are sold not only in Japan but also in Europe, the United States, and Asia. KADOKAWA Architecture plans to adapt Kantai Collection (Combined Fleet Girls Collection), a web browser game, into animation and is holding related events and selling merchandise.

『DARK SOULS』『SEKIRO: SHADOWS DIE TWICE』『RPGツクールMZ』 『DARK SOULS』『SEKIRO: SHADOWS DIE TWICE』『RPGツクールMZ』

Group companies

  • ENGI INC.

    ENGI is a hybrid digital animation production studio that was created by three companies: KADOKAWA CORPORATION, which owns a wealth of content, primarily publications and videos, Sammy Inc., and ULTRA SUPER PICTURES. Taking advantage of the strong support of these three companies, ENGI will strive to create content using new video expressions that leverage cutting-edge technologies.

  • KADOKAWA ARCHITECTURE, CO., LTD.

    KADOKAWA ARCHITECTURE is a joint venture that engages in new content services and business related to KanColle(Kantai Collection) with C2 Präparat Inc., which plans, develops, and operates KanColle. KADOKAWA ARCHITECTURE is the KanColle license contact company.

  • KADOKAWA GAMES, LTD.

    KADOKAWA GAMES plans, develops, and sells game software. It was established in April 2009. The company engages in home game publishing for KADOKAWA group companies and plans and creates titles for original games. KADOKAWA GAMES is dedicated to making games that are beloved by everyone as “a unique game company that is particular about developing games” with a view toward the global market.

  • KADOKAWA DAIEI STUDIO CO., LTD.

    KADOKAWA DAIEI STUDIO is a studio that produces movies and TV dramas, shoots commercial films, and edits videos. In addition to providing “functions and human power” facilities and equipment, the studio provides human power that uses the functions to meet the needs of producers. That is the tradition and individuality of KADOKAWA DAIEI STUDIO.

  • CHARA-ANI CORPORATION

    The core business of CHARA-ANI is the operation of “chara-ani.com”, an e-commerce site that started 20 years ago. CHARA-ANI provides comprehensive merchandising service to connect the appeal of characters and the feelings of fans, including the production and purchase of goods and the operation of e-commerce and events as well as the operation of chara-ani.com. In the music business, the company conducts business activities to please fans, including the sale of CDs with special goods and the holding of events where fans can shake hands with idols or can obtain autographs.

  • GLOVISION, INC.

    GLOVISION is a production company that engages in localization—dubbing and subtitling overseas movies and dramas—and sound production for animation and games. GLOVISION responds to all needs in media localization and sound production at the Kudan Studio, where cutting-edge technologies, including Dolby Atmos and 4K, are available.

  • GOTCHA GOTCHA GAMES INC.

    The company was founded with the mission of delivering exciting experiences that enable anybody to become a game creator. It provides game developing experiences using the “RPG Maker/Tkool” series game development software, and a place where emotionally driven work can be gathered and both people and their work can shine. By supporting individual creators and small teams as they take flight into the world, the company creates attractive works together with creators.

  • FROMSOFTWARE, INC.

    FROMSOFTWARE was established in 1986 as a business application development company and started game software development in 1994. The company has been developing games for over 20 years, aiming to make valuable games.

  • BOOKWALKER TAIWAN CO., LTD.

    Since February 2016, BOOKWALKER TAIWAN has been providing service on “BOOK☆WALKER TAIWAN”, an e-book platform in traditional Chinese. Through comprehensive technical cooperation with “Book Walker” in Japan, BOOKWALKER TAIWAN provides a comfortable digital reading environment in regions where traditional Chinese is used, mainly Taiwan.

  • GUANGZHOU TIANWEN KADOKAWA ANIMATION & COMICS CO., LTD.

    GUANGZHOU TIANWEN KADOKAWA ANIMATION & COMICS was established in Guangzhou, China in 2010. The company publishes translated works, including light novels, literary fiction, and books of paintings, and develops and publishes original intellectual property in China. The company also engages in new business fields other than publication, such as the sale of goods and the animation business.

  • KADOKAWA AMARIN COMPANY LIMITED

    KADOKAWA AMARIN was founded jointly by AMARIN, Thailand’s largest publisher, and KADOKAWA. The company publishes light novels and comics and sells goods at events in Thailand. In addition, it develops virtual characters and engages in the sale of e-books and e-commerce.

  • KADOKAWA CA (THAILAND) CO., LTD.

    KADOKAWA CA (THAILAND) was established in July 2015 as a company that operates a school for training creators in Thailand. The school opened in Bangkok in March 2016.

  • KADOKAWA CONSULTING (THAILAND) CO., LTD.

    KADOKAWA CONSULTING (THAILAND) was established in January 2016 as a company that produces content in Thailand. The company develops and produces primarily animation using 3D CG and the works of VTubers.

  • KADOKAWA CONTENTS ACADEMY CO., LTD.

    In October 2013, KADOKAWA CONTENTS ACADEMY was established as a school to train creators overseas. The company opened directly operated schools in Taiwan in 2014 and in Thailand in 2016. It offers joint production courses at colleges in Singapore and Malaysia, among other places.
    There were around 3,000 total participants as of March 2020. In 2017, the company opened content production studios in Taiwan and Thailand, where 2D illustrations and 3D CG animations are produced.

  • KADOKAWA GEMPAK STARZ SDN. BHD.

    KADOKAWA GEMPAK STARZ is a major publisher of comics and books for children in Malaysia. In 2015, KADOKAWA acquired a stake in it. The company aims to maximize the value of its content by expanding its product lines. It is actively expanding into countries in Southeast Asia, greater China, and English-speaking countries.

  • KADOKAWA HONGKONG LTD.

    KADOKAWA HONGKONG was established in 2005. The company provides information on inbound tourists in Japan to Hong Kong residents, many of whom visit Japan repeatedly, through “Hong Kong Walker” magazine, social media, and events in Hong Kong.

  • KADOKAWA INTERNATIONAL EDUTAINMENT (TAIWAN) CO., LTD.

    KADOKAWA INTERNATIONAL EDUTAINMENT (TAIWAN) was established in January 2014. The company opened a school for training creators in Taipei in September 2014 and established an animation production studio in Tainan in December 2018.

  • KADOKAWA QINGYU (SHANGHAI) CULTURE & CREATION CO., LTD.

    KADOKAWA QINGYU (SHANGHAI) CULTURE & CREATION was established in Shanghai in 2018. In cooperation with an intellectual property company in China, the company participates in the creation of original versions of games and animation (stories and character design), taking advantage of the KADOKAWA group’s ability to create intellectual property. KADOKAWA QINGYU (SHANGHAI) CULTURE & CREATION has a new business model and aims to ultimately develop intellectual property originated in China.

  • KADOKAWA TAIWAN CORPORATION

    KADOKAWA TAIWAN was established in 1999. Anticipating the future of the market for e-books written in traditional Chinese, KADOKAWA TAIWAN established “BOOKWALKER TAIWAN” as its subsidiary in 2015, and ported the system and expertise of “BOOK☆WALKER”, an e-book sales site in Japan, to “BOOKWALKER TAIWAN”. KADOKAWA TAIWAN is at the core of the overseas strategy of the KADOKAWA group.

  • WALKERMEDIA CO., LTD.

    WALKERMEDIA was founded in 2019. It is a joint venture with Gamania Group, Taiwan’s largest game company. WALKERMEDIA operates “Walkerland”, Taiwan’s largest digital platform for travel and food information, and provides information through other media sources to users. In addition, it develops and sells travel products. It aims to become a service provider that can send customers from Taiwan to Japan and from Japan to Taiwan.

  • YEN PRESS, LLC.

    YEN PRESS was established in 2016 as a joint venture with Hachette Book Group, a major US publisher. YEN PRESS is a leading company in the Japanese light novel market in North America. It is also actively expanding business, including development of original works and entry into other English-speaking countries.