Since its foundation, the KADOKAWA group has expanded its business, revamping its business categories with the changing times. The basic strategy of the group is to develop its own global media mix. That is, the group creates a variety of forms of intellectual property (IP), including books, movies, animation, games and UGC (User Generated Content), and sells them worldwide.
We will develop an intangible experience business centered around Tokorozawa Sakura Town, whose grand opening will take place in 2020, that will increase business efficiency through digital transformation. We will expand the content and services available to our customers to enjoy a variety of entertainment
Intellectual Property Creation Business
Creating New Intellectual Property Centered around Publications
Expanding Intellectual Property to Include Animation, Videos, Games, Rights, and Merchandising
Production, Sale, Distribution and Advertising of Publications and the Tokorozawa Project
Pursuit of Added Value in IP and Services through Digital Transformation and Efficient User Approach
©KENGO KUMA & ASSOCIATES